Fragrance N°07 · Homme · Dallas, Texas
N°07 RARE
The house signature. Leather and tobacco under florals, named for the slogan. Compounded by hand in small batches in Dallas, Texas.

The notes.
The published list for N°07. We do not publish a formal pyramid; here is what goes in, and how it reads.
- violet leaf and cedargreen, cool, crisp
- jasmine sambac and orrisdense white floral over powder
- leathersmoky and worn-in
- woody notesthe frame
- tobaccosweet cured leaf
It opens green and cool: violet leaf with cedar, crisp as a cut stem. Then the florals, and not shy ones. Jasmine sambac is the dense, night-blooming kind, and orris adds powder and root behind it.
Under all of that sits the signature: leather and tobacco. Leather reads smoky and worn-in; tobacco reads as sweet cured leaf, not smoke. Woody notes frame the pair. Florals over leather is a contradiction perfumery keeps returning to, and N°07 is our version of it: named for the slogan, built like an argument.
How to buy it.
Every scent in the line ships in the same four formats. Pick the fragrance at Square checkout. Ready to ship.
New to the house? The Nostalgia Collective is the low-risk way in: a $75.00 sample set that gathers eleven of the fragrances in sample size.
Questions.
Why is the R reversed?
The slogan is Find Value in Being RAЯE. The letter reads wrong on purpose. So does putting jasmine over leather.
How do you pronounce it?
Rare. The reversed letter is spelling, not pronunciation.
What makes it the house signature?
It is named for the slogan and built on our favorite contradiction: leather and tobacco under violet leaf, jasmine sambac, and orris.
What formats and prices?
Body mist in 1.7 fl.oz. (from $45.00) and 3.4 fl.oz. ($120.00), body parfum oil in 2.4 fl.oz. ($80.00), or the $75.00 Nostalgia Collective sample set. All through Square.
More questions? Write the lab. The full index of all fourteen is on the collection page.